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A game portal is a distribution channel for games. People can play or download games from a portal. Game portals often also allow players to buy games through the portal. One reason for using game portals is publicity. The top listings of games in game portals receive millions of downloads and gamers wanting to play online. This generates more revenue. It is true that portals typically take 50-65% net sales share, but even then the rest of the share provides a good income especially for top game publishers.
Game portals contain online casual and skill games. These games are a growing genre of internet culture. They allow visitors to compete for money in games of skill or play various casual games online.
With gambling (mainly poker) becoming more regulated in USA, attention has moved to skill gaming as the legal and safe way to play for money.
Game portals are essentially websites where a game player meets the games they want to play. Most major game portals can be found through a search engine and other mediums, but a few are considered cloaked game portals. Game portals are constantly attempting to gain a larger percentage of traffic as traffic becomes revenue.
Game portals are now generally growing to be Flash-based,[citation needed] as Flash technology is lightweight and has an increasing number of developers.

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